Montevilla is a home decor brand exclusive for Ross stores. I worked closely with the Sales Manager for Ross stores to come up with a branding update.
After researching in-store shelf presence at several Ross stores and the target demographic, we came up with a branding refresh to stand out on the shelf, speak to the customer (women, millennials) and convey modern, fresh and playful branding.
Package dielines for three different product sizes. Final artwork had to be meticulously proofed and reviewed as full-size mockups before sending to print for mass production.